Outsourced Financial Services: A Guide for Tech Entrepreneurs
Tech entrepreneurs face a unique paradox: they need sophisticated financial management to scale their businesses, yet their core expertise lies in technology and product development. This disconnect between operational needs and founder capabilities has made outsourced financial services increasingly essential for tech companies seeking sustainable growth. The technology sector’s rapid pace and complex business models […]
Financial Management for Startups: Tools and Strategies
Financial Management for Startups: Tools and Strategies Effective financial management can make or break a startup. While innovative products and strong teams capture headlines, it’s often financial discipline and strategic planning that determine which companies survive and scale successfully. The difference between startups that thrive and those that fail frequently comes down to how well […]
CFO as a Service: Benefits for Growing Startups
Many growing startups face a critical challenge: they need sophisticated financial leadership but can’t justify the cost of a full-time CFO. This is where CFO as a Service emerges as a game-changing solution, offering startups access to experienced financial executives on a flexible, cost-effective basis. The Financial Leadership Gap in Startups Most early-stage companies operate […]
Cloud Accounting: Streamlining Financial Operations for Modern Businesses
In today’s fast-paced business environment, traditional accounting methods are becoming increasingly outdated. Cloud accounting has emerged as a transformative solution, offering unprecedented flexibility, accessibility, and efficiency for businesses of all sizes. Let’s explore how cloud accounting can revolutionize your financial operations and why it’s becoming essential for forward-thinking companies. What is Cloud Accounting? Cloud accounting […]
VAT Representation in Israel: Compliance and Strategy for International Businesses
Foreign businesses operating in Israel face unique tax challenges, particularly regarding Value Added Tax (VAT) regulations. Understanding Israel’s VAT system and securing proper representation can be the difference between smooth operations and costly compliance issues. Let’s explore what VAT representation means for your global business and how to navigate this essential regulatory requirement. What is […]
Understanding Shadow Payroll: What Global Businesses Need to Know
When expanding your business internationally or sending employees abroad, you’ll encounter a complex yet crucial concept: shadow payroll. This payment structure helps companies maintain compliance while managing employees working across borders. Let’s explore what shadow payroll entails and why it matters for your global business operations. What Is Shadow Payroll? Shadow payroll is an accounting […]
Israel Payroll: Navigating Local Payroll Management
Managing payroll in Israel presents unique challenges for businesses of all sizes. From complex tax regulations to mandatory benefits and reporting requirements, staying compliant while maintaining efficient operations demands specialized knowledge and resources. With 76% of businesses in Israel reporting payroll compliance as a significant operational concern, professional payroll management has become essential for sustained […]
HR as a Service: Simplifying Human Resource Management
In today’s competitive business landscape, effective human resource management has become a strategic necessity rather than just an administrative function. Yet for many growing companies, maintaining a full in-house HR department isn’t always feasible or cost-effective. This is where HR as a Service (HRaaS) offers a compelling solution, providing flexible access to HR expertise without […]
Mastering Financial Staffing: How to Build High-Performance Finance Teams
In today’s fast-paced business environment, having a robust financial team is no longer optional—it’s essential for sustainable growth and operational excellence. According to recent statistics, companies with high-performing finance departments are 60% more likely to outperform their competitors in overall business performance. Yet many organizations struggle with building and maintaining effective financial teams, especially in […]
SaaS Accounting Services: The Future of Financial Management
The accounting landscape is undergoing a radical transformation, with Software as a Service (SaaS) solutions leading the charge. For businesses ranging from early-stage startups to established enterprises, cloud-based accounting platforms offer unprecedented efficiency, accessibility, and scalability. At Brooks-Keret, we leverage these cutting-edge tools while providing the expert financial guidance needed to maximize their potential. The […]
Payroll Solutions in the US: Streamlining Operations for Growing Businesses
Managing payroll in the United States presents unique challenges for businesses, especially those expanding from international markets or scaling rapidly. The complex web of federal, state, and local tax regulations requires precision and expertise to navigate effectively. At Brooks-Keret, we provide comprehensive US payroll solutions designed to minimize administrative burden while ensuring full compliance. The […]
Hiring and Offshore R&D: Strategic Choices for Innovation and Growth
In today’s interconnected world, businesses have unprecedented opportunities to tap into global talent pools. Outsourcing research and development (R&D) teams or setting up offshore R&D centers has become a popular strategy for companies aiming to innovate, scale, and remain competitive. But is this approach right for every organization? In this article, we combine insights on […]
Breaking Down Barriers: Using Fintech to Scale Startups in the U.S.
For early-stage startups, expanding into the U.S. market is often filled with challenges, from navigating regulatory landscapes to setting up efficient banking and payment systems. However, leveraging Fintech and Banking-as-a-Service (BaaS) solutions can help ease these hurdles, enabling startups to scale faster and operate more smoothly on a global stage. Simplifying the Banking Process Setting […]
Did you know that not all investors are looking for equity?
Startups have access to a wide range of potential investors, including venture capital funds, angel investors, incubators, and more. These types of investors, known as financial investors, typically choose to invest based on the likelihood of an exit within a few years, the potential for growth, and the expected return on investment. However, there’s another […]
Startup Cloud-Ops: DIY or Partner Up – The Smart Choice
You’re leading a startup, deeply focused on optimizing product-market fit and run-rate while balancing speed with product perfection. Cloud services are critical, but your already busy team may take on integration and operations without the necessary background just to maintain momentum. At abra Cloud, we understand the rapid pace of scaling, but finding the right […]
From Israel to the US: Tailored Financial Strategies for a Smooth Transition
US Financial Solutions for Israeli Startups The US market presents a vast opportunity for Israeli startups seeking to scale up their operations and reach a broader venture opportunities and customer base. Navigating the complexities of the American financial landscape which entails local financial regulations, tax laws and labor relations requires careful planning and strategic financial […]
Sales Forward: Driving Early-Stage Startup Success – Essential HR Considerations for CEOs
For early-stage startups, the transition from product development to revenue generation is a pivotal milestone. As founders, your focus often shifts to driving sales, but achieving this goal requires more than just aggressive marketing and a strong product. Strategic HR planning is essential to build a foundation for sustainable growth. Without an internal HR team, […]
Strategic Fundraising Services for Startups as a Path to Success
Written by Nitsan Pinhas, Partner & CFO Securing funding or capital raising is a critical milestone for any startup. It provides the necessary resources to fuel growth, develop products and expand market reach. However, the fundraising process can be daunting, with numerous challenges such as investor pitch preparation, negotiation, and deal closure. To navigate this […]
Startup Glossary
Check out this startup glossary of terms to find definitions every founder should know.
Why Every Startup Needs a CFO Before Fundraising: Explaining the Impact of Financial Management
As startups navigate the challenging waters of early growth and development, the road to securing funding can be fraught with uncertainties. It’s a journey that demands not just a groundbreaking idea or a robust product but also a clear financial roadmap. This is where the role of a CFO becomes not just beneficial but essential, […]
גלגולה של מנהלת
We are thrilled to present the interview of Dafna Brooks by the מגזין את ATmag, which explores multiple facets of management, with a particular focus on compassionate leadership. we invite you to read more about her thoughts and insights.
מצגת בורד – החלק הפיננסי
אני נשאל פעמים רבות על ידי היזמים איך נכון להציג את פרק הכספים בבורד התקופתי. אילו נתונים להציג? לאיזו רזולוציה לרדת? מה לפרט לגביהם? לדעתי, הבסיס של התשובה לשאלה הזו הוא למעשה ממש פשוט ואם הייתי צריך לסכם אותו למשפט אחד הוא כנראה יהיה: “פרק הכספים צריך להראות תמיכה בכל הנתונים שהצגתם בשקפים הקודמים” ברגע […]
Financial grants for conducting pilots / development cooperation with foreign companies?
One of the most essential stages in startup growth is conducting trials or joint development projects with international partners. This is a highly important step in the commercialization of new technological products. The IIA (Israel’s Innovation Authority) offers many programs to support these co-development projects. These calls for action are designed to promote growth for […]
3 Compliance Mistakes Startups Do & How to Avoid Them
Expanding operations globally is a challenging endeavor, as complying with local regulations can pose significant legal and financial risks, such as penalties, back taxes, legal liabilities, or jail time. However, in this article, we aim to guide startups in avoiding these pitfalls by highlighting the three most common compliance mistakes and providing strategies to steer […]
Startups Unite to Recruit Top Talent
In recent years, more startups have been collaborating with each other to win the talent war by sharing applicants and leveraging network power. Take, for example, the model of the venture capital fund JVP. “A VC like JVP has a huge network, thanks to the business and interpersonal connections the partners have developed over the […]
Transfer Pricing
Updated Israeli Transfer Pricing Documentation and Reporting Requirements. In September 2022, the Israeli tax authorities (ITA) introduced two new sections to complement its existing transfer pricing regulations (i.e., section 85A). The two new sections (85B and 85C), in essence adopt, the OECD’s Base Erosion and Profit Shifting (BEPS) Action 13 principles, introducing the three-tier transfer […]
Employees flying abroad – It can be a major headache, or not!
Now that travels are back to our normal routine, and while you focus on your start-up and business development, you will need to handle your employees’ travel arrangements, including their medical insurance.
The traveling routine in the “Post Coronavirus” era, if one may say so (Covid19 isn’t over … and will probably stay with us for quite some time), is different than it was before, especially with regards to preliminary preparations. Spontaneity is OUT! Airplanes are fully booked, flights are more expensive, and airport queues continue to break records.
The Draft Privacy Protection Law
On January 5 ,2022, the Ministerial Committee on Legislative Affairs approved the draft amendment No. 14 to the Privacy Protection Law 5741-1981, which is awaiting approval by the Knesset Constitution Committee for a second and third reading.
On first examination of the draft amendment, it could be assumed that it refers mainly to detailed arrangements that were designed to improve the oversight and enforcement capabilities of the Privacy Protection Authority and, therefore, database owners are ostensibly required ‘only’ to continue to meet the requirements of the law.
3 Ways to Scale Your Organization Globally
As Israel moves from the ‘startup nation’ to the ‘scale-up nation’ phase of its tech sector, more and more companies are looking to hire and establish ‘boots on the ground’ in new territories.
The shortage in skilled manpower in Israel, combined with the ever growing need of companies to increase their penetration to new markets has created a peak year in international hiring by Israeli companies. According to a recent study, Israeli companies have around 25,000 people hired in the EU, and estimates speak of a number twice than that hired by Israeli companies in the US.
7 Key Ways Top Startups Manage Their Financial Operations
Most startups CEOs know that they need to focus on hiring top talent, building an innovative and sticky product, boost sales of that product, and making their customers happy. Many first time CEOs understandably focus intensely on these fundamentals, but often do so at the expense of another critical focus area: ensuring that the startup’s financial operations are built on a smart, well-built infrastructure which will enable rapid growth and scale.
What Outsourcing a CFO Can Do for Your Startup in Its Financing Rounds?
What Outsourcing A CFO Can Do For Your Startup In Its Financing Rounds? By: Liron Kfir, CFO Recently, we see many M&As, exits, SPACs, and IPOs in startup companies that, as a result, have become unicorns. More and more investors and VCs choose to adopt a “get big fast” strategy and invest in businesses that have the […]
Managing from the Heart in a Changing Reality
I have been the HR manager at Brooks-Keret for the past 13 years. The human capital in the company is the most important thing to me. In this article, I have chosen to share the essence of my approach in life in general, and in the world of management in particular – “IT’S ALL ABOUT PEOPLE.”
China, to go or not to go?
China, To Go Or Not To Go? Some Tips For Israeli Startups When Israeli companies plan their go-global strategies, they usually aim at the US and European markets. This is understandable because despite endless opportunities of an enormous market for tech products and solutions, a lack of familiarity with the local rules and customs would […]
CYBER INSURANCE
CYBER INSURANCE – INSURANCE THAT CAN PROTECT YOUR ORGANISATION AGAINST A CATASTROPHE Israel is a hotbed for cyberattacks. Cyber criminals and terrorists are usually motivated by economic gain, but some also have ideological or geopolitical agendas. According to a recent IBM Cyber Security report, 23% of worldwide cyberattacks in 2020 were carried out against financial […]
ניהול מזן אחר
כך היינו סתיו 1995. שלושה צעירים, בשנות העשרים המאוחרות לחייהם, מחליטים ‘לקפוץ למים’ לטובת חלום אחד שמנצנץ. להקים עסק עצמאי לשירותי חשבונאות במיקור חוץ. מונעים מתוך מחויבות למצוינות, הם עושים במלאכה ימים כלילות. מאתגרים את עצמם במציאת פתרונות ייחודיים, מפתחים כלים ושיטות עבודה. ההמלצות עוברות מפה לאוזן. הביקוש לשירות גואה. קהל הלקוחות הולך וגדל. העבודה הייתה לציר שסביבו חגו חייהם. מה […]
אוטומציה ודיגיטציה של עולם הנהלת החשבונות
חוויה מתקדמת וחדשנית בעולם הנהלת החשבונות והכספים כולנו מכירים את התחושה המתסכלת שיש לנו ערמות מסמכים סביבנו ושאנחנו בלחץ להספיק לסדר את החשבוניות לשלוח לרו”ח כל חודש. לקוחות רבים עדיין עובדים בשיטה הזו, מגיעים פיזית לרואה החשבון או שולחים שליח עם החשבוניות, וספקים עדיין מגישים חשבונית נייר. איך עבדנו ככה עד היום? אם עד לפני כמה […]
Crisis Management in the Pandemic
The COVID-19 crisis caught all of us by surprise. Who could have imagined a global pandemic of such proportions? Weren’t pandemics a problem for backward, third-world countries, out of sight and out of mind? Who cares about plagues or hunger or even large war affecting Africa? Who invests resources there anyway? “It’s not ours, it’s […]
Organizational Happiness as a Leverage for Success
Satisfaction And Happiness At The Workplace Increases Employee Productivity By 31% And Investing In Employee Happiness Improves Organizational Profitability By 147%. In Fact, Employees Who Reported Higher Levels Of Workplace Satisfaction Used 10 Times Fewer Sick Days Than Unhappy Employees. In Any Organization, A Happiness Strategy Is Essential For Business Productivity And Well-Being, And It’s […]
Are You a Hedger or a Speculator??
It’s not always as clear as the rising Sun, when trying to clarify to which side do we belong to. With regards to my audience here “VC PM’s, Start Up Founders, CFO’s and Management” You Are All Hedgers in that respect. In coming paragraphs, I will try to simplify things and hopefully will give you […]
מדוע ההון האנושי הוא הנכס החשוב ביותר בארגון
חשיבות השמירה על ההון האנושי כנכס המשמעותי ביותר בארגון- בימים כתיקונם ובעיתות משבר בעידן המודרני קיימת כבר הסכמה בקרב מנהלים על חשיבותו של ההון האנושי ותרומתו להצלחת החברה. מקובל באותה מידה לשמוע עובדים מדברים על כך שהם מתוסכלים בעבודתם ומהמנהלים המעסיקים אותם. כל חברה זקוקה לנכסים, כולל ההון האנושי שלה, בכדי להצליח. גם חברות התלויות […]
Brooks Keret’s CFO Increased a Cyber Company’s Cash Flow by $1,000,000 in 1 Year
CFO Shares What She Did To Increase A Company’s Income By Over One Million Dollars TEL AVIV, Israel, Sept. 1, 2020 /PRNewswire/ — A CFO’s job is more than just managing a company’s finances – it requires being creative and assertive, with the goal of improving the bottom line. For one cyber company headquartered in Israel, this was particularly evident […]
Only 16% of startups succeed! how can you become one of them?
A report published this year by the Central Bureau of Statistics (CBS) indicated that Only 16% Of Start-Ups reach maturity. Most startups close even before they have a product at hand. This raises the question how a change in the development model and budget management of start-ups will allow them to succeed. So, why do so many start-ups fail? Seed investments allow most start-ups to “start up” and recruit the staff they […]
Getting your start-up ready for fundraising – a to-do list
You have been bootstrapping for months, exhausted your personal resources and the FFF (family, friends and fools) well has dried up a long time ago. You realize it is time to raise money from the venture capital ecosystem such as angel investors or VC funds for your start-up. As with most things in life – […]
21 Tips for Entrepreneurs for Building a Budget
A Real Budget That Reflects Existing Knowledge – The main purpose of the budget in a startup is to implement the vision into a practical plan of operations in a way that both entrepreneurs and investors can truly examine the enterprise’s viability. Therefore, do not be afraid of dealing with difficult questions that may arise, […]
Part 2 of 2: Successful recruitment of startup employees: most definitely possible mission
In the 1st part of “Successful recruitment of startup employees”, we discussed about how to properly manage talents’ recruitment process by 3 key guidelines for recruiting employees: Marketing the job to the candidate and creating value for a candidate to choose you. Management of a precise and fast recruitment process. Creating an experience for the candidate. […]
SOFTWARE: TO PATENT OR NOT TO PATENT?
When developing technology, especially in the Hi-Tech field, the question arises as to whether the technology development should be patent protected. The short answer is yes. The longer answer is more complex, and involves several considerations, including the limited financial and human resources startups usually have. One should bear in mind that patent protection starts […]
We Live in a Digital World – Untouched by Coronavirus
As coronavirus affects nearly every corner of the world, it’s time to focus on nurturing relationships using digital channels The top headlines in nearly every major news outlet, global and local in most countries, are about coronavirus. International events are being canceled, travel restrictions have been put in place in many countries, and every day […]
Part 1 of 2: Successful recruitment of startup employees: most definitely possible mission
Israel is known as the Start-Up Nation, and rightfully so. Currently there are about 7,000 start-ups (!) in Israel, in addition to the more senior high-tech companies found in the country. Each company recruits for a variety of positions and each seeks to manage many open positions, and so the competition to attract professionals increases. […]
Are you dreaming of an IPO? Perhaps you should sail a boat!
Hey founder, are you dreaming of an IPO? Perhaps you should sail a boat! Diane Green, co-founder of the multibillion dollar company VMWEAR that went public a few years after its inception as a startup , says sailing has taught her to be a better entrepreneur. In a speech which she gave a few years […]
Where can you Find the most cost-effective office spaces to rent?
Let us begin with the simple truth – cost matters, it always does. Its importance, however, it is much less than usually attributed to it! Suppose you work in the field of Cyber or FinTech. Renting an office in Rothschild Boulevard will cost you NIS 8,000 a month (a small office J), while an office, […]
Part 2 of 3: Complex Business Scenarios You Should Foresee, and How to Tackle them Head-on
In Part One of this series, I discussed the potential scenario of partners attempting to take control of your business in an unsavory manner. In Part 2, I will dive into company information being leaked which can have a detrimental impact on your business’s growth and success. Recently I had a client whose employee stole […]
What Does Your Cloud Platform Have to Do with Long Distance Running?
When I meet entrepreneurs my first question is: “Do you run?” Usually they look at me with puzzled eyes, and then I explain: There is one thing that is common to all entrepreneurs: they are always running. They run after their production, costumers, investors… as an ultra-marathon runner I see an inseparable connection between long […]
Medium-sized business in growth, what are the financing options today?
The Marker published on April 15, 2019 the article “This is how the banks ride on medium-sized businesses.” The article shows that the competition between the banks in the medium-sized business sector is negligible and that in 2018 the banks’ profitability from this activity increased significantly. As of today, this activity contributes to around 16% […]
Complex Business Scenarios You Should Foresee, and How to Tackle them Head-on – Part 1 of 3
As a business executive, you’re likely juggling finance, legal, HR matters and more on a daily basis. You have a myriad of crucial responsibilities and in the midst of executing such tasks 24/7, you might miss a few happenings occurring right under your nose. Some of which could be detrimental to your company and to […]
Setting up an office in Israel
Working in Israel can be a positive experience from both a business and cultural perspective. When it comes to choosing an office space in Israel, there are several considerations a company should make: 1. Basics The number of full-time employees and fly-in visitors that are expected to use the office. The ideal space configuration for […]
Hours of Work and Rest in the Age of WorkLeisure
Once upon a time, not so long ago, we woke up every morning, drove to work, signed in using the attendance card at the designated place, spent about 9 hours in our workplace, and as the nine hours ended we headed home. From the time we left the workplace until the following morning, we didn’t […]
Increasing Your Meeting Productivity – Tips for Entrepreneurs
Starting a business, whether it’s based on technology, a new marketing concept or a product is always exciting. Once you have gone past the initial stage of developing your idea and clarifying what your business is going to be, you will have many business meetings. The question is – How Can You Have The Most Productive […]
Annual Due Diligence (DD)
With the Chaggim now behind us, and a relatively long stretch of real working time ahead of us, it’s a great time to reflect or what was, and where to go from here. The Tishrei holidays build into our annual calendar a time of “Cheshbon Nefesh חשבון נפש – ” or “personal accounting”. This period […]
The Chain of Trust in Business
The Blockchain revolution to the world of business transactions can be as significant as the Internet revolution was to the world of information. Blockchain has the potential to define new business models and disrupt existing models by eliminating the need for intermediaries. Blockchain provides a solution to the problem of trust in business, which constitutes […]
The World of VAT Today
Each year, billions of dollars in VAT is left unclaimed globally. More than $20 billion in fact – with most of it a result of unawareness, language complications, the need for manual upkeep and a lack of resources within organizations to handle the reclaim process. Aside from that, businesses that operate in countries where they […]
Are you part of the 1%?
On average, a VC reviews 400-600 companies for ”A-round” investments each year and selects 4-6 (1%) of them. Large angel investors review 100-200 companies for ”A-round” investments every year, and also choose only 1-2 (1%) of them. What about the Remaining 99%? Are they all simply “Not Fundable”? Definitely Not! In many cases founders simply fail to convey their business message. They […]
Additional Tax Credits Points for Parents starting in 2017
On May 28, 2017, the Israeli Tax Authority published a notice regarding the Income Tax Law (Increase of Credit Points for Parents) (hereinafter: “the Notice”). According to the Notice, tax credit points for fathers and mothers for their children up to the age of five were increased in years 2017 – 2018 only. At the […]
How Angel Investors Can Assess and Neutralize Risks?
For an angel investor, especially a serial one, it is not always easy to understand all the nuances of a project except when the project centers on his/her core competencies. However, even in this concatenation of circumstances, it is necessary to be greatly aware of all current trends, adjacent markets, hidden and evident competitors and […]
Start-Ups! Is LinkedIn better for you?
While meeting with potential customers, my first questions “What do you want to achieve? What are your goals?” The answers vary, and split among the types of services: Some customers want a simple site while others want a flashy image site. Some are working towards B2C, and it is appropriate for them to promote themselves […]
Lighthouse – Through The Eyes of an Elastic Entrepreneur
By Shahar Larry, Tinker at Lighthouse Community for Entrepreneurs Lighthouse was a huge surprise. It may sound melodramatic, but I think it was one of the biggest surprises in my professional life. I’m serious. I met the Lighthouse team almost a year ago, around May of 2016. I thought they were a bit crazy. These […]
Enel & Brooks-Keret Financial Management Sign Start-Up Scouting MoU
Rome, Tel Aviv, February 2017 – Enel and Brooks-Keret Financial Management have signed a Memorandum of Understanding (MoU) that will see the two companies work together to scout high-tech and start-up businesses working in Israel’s Silicon Wadi that will have the chance to work with Enel to develop their technologies while being supported by one […]
Why do I need a Founders Agreement? I know my Co-Founders
When you kick-off your new venture you should not forget to formalize your relationship with your co-founders. It is important to make sure that you and your partners understands each other’s expectations, as “good fences make good neighbors”. It is also important to deal with some important legal aspects of the venture, that must be […]
Do you need to travel the globe for work?
If the answer is yes, then we are sure that you have gone thru the same procedure almost everyone else goes through. Call up your travel agent, get a few flight & hotel options to choose from, end up closing the flight tickets with the agent but go online to close the hotels due […]
Are you having a hard time finding the funding or talent for your business needs?
People are everything, and as a startup you must move fast and bring the best talent you can to outperform your competition. Yet the best people do cost accordingly. As a serial entrepreneur, in most of my companies we were targeting customers in the US. I found it very challenging to find good sales […]
How to Easily Manage your US Startup from Tel-Aviv?
If you’re ready for your next step and decided to hit the US market, here are some tips for a smooth start: Create your circle of trust – you’re about to get into a whole new world of regulatory requirements and you need the best advisors to walk you through it. You need Israeli and […]
How Branding Can Help Start Ups?
The time men spend in trying to impress others they could spend in doing the things by which others would be impressed At what stage should startup companies begin to contemplate branding? From our experience, startup entrepreneurs almost always apply to a branding company in the last or final stages of product development, a […]
3 Minutes to Midnight
The clock is ticking, what are you going to do about it? On January 2016, the Bulletin of the Atomic Scientists have set the doomsday clock – a metaphor of how close humanity is to destroying the planet (and ultimately itself) – to 3 minutes to midnight, which is the closets it has been to midnight since […]
SALES – Why is it so important to follow up on leads and customers?
You might be reading the headline and thinking: “daaaahhh, because it’s important!”, yet many salespeople – fail to do so. Sales is a wide world; it’s exciting, challenging, energizing and: demanding. You must be “on top of things” all the time. You must be contacting new leads, warming them nicely and consistently closing deals. All- […]
Our Quarterly Tip
“Once you’ve opened your start-up company, think big from day one! Work in an organized way and you will benefit from it in the future. From a financial point of view, work with financial service providers and advisors such as Big 4 accounting firms that provide start-up companies top-end services. Trying to save money […]
CONSIDERING ADDING A PARTNER TO YOUR START-UP? 3 TIPS THAT WILL HELP YOU DO IT RIGHT
You’ve got an idea and the technology to establish your own start-up, you’ve begun working, but have discovered fairly quickly that…oops, something isn’t quite right yet in the wonderful plan you’ve been dreaming of for so long and are on your way to making happen. Something significant seems to be missing to complete the […]
Investors, Clients and Your Brand
You have a great idea. You do your research, develop a concept, a prototype and finally a working product. You’re good to go, right?! Well… mentoring startups at various stages I often see founders putting the majority (and in some cases all) of their focus on product and technology, relying on it alone for their […]
“Soft Landing in the U.S.”
Interview with Isaac Elkah, founder and CEO of Preferred Depot. Preferred Depot’s founder, Isaac Elkah, a veteran of the Israeli high-tech industry, brings more than 20 years of experience in operations and customer service and was twice relocated to the U.S. by Israeli companies (CMT/Thales, Syneron-Candela). After more than a decade in executive positions […]
Using Old School Marketing Methods in a Modern World
As the world moved forward into the age of internet and social media, businesses had to adapt and change their marketing methods in order to keep up. While the main strategies remained the same, channels changed and sales letters and print ads were replaced with landing pages, banners, and social media strategies. As advertising and […]
Our Quarterly Tip
“If you look at a list of successful startups over the last few years, you’ll notice that most have one thing in common: multiple founders. Starting a company by yourself puts you at a distinct disadvantage for several reasons. Beginning a business is a lot of work, and several important things will likely fall through […]
Inter-Company Forex Loans – The Hidden Exposure
Intercompany loans are often a source of exposure to financial risk. We encounter cases where affiliate companies provide loans from one to the other, believing that “it cancels out in the consolidated report”. This isn’t always the case, especially when the loan is denominated in a currency other than the functional currency of one of […]
Is Your Post-Money Value Relevant?
Most investors and founders in start-up companies rely on post-money value for purposes to determine the impact of a new round of financing or a grant of stock options. This is misguided. Why? A company’s post-money value is typically based on a simplified version of its cap table. It ignores differences in share classes, including […]
The Rise Of Collaborative Consumption and The Crowdfunding Evolution
Money makes money We all know the expression “you need money to make money”. This could explain why the past decade has witnessed a large increase in the number of everyday investors – those who earmark part of their disposable funds for investment in various channels that may yield profits. Correspondingly, the public’s financial assets […]
A very promising startup: VocalZoom
How many times you wondered what it’s like if you had a “Knight Rider” car which you could talk to and just tell it what to do. This car identify you when you come, just as if it was your human assistant, and perform simple tasks at your request. How many times you had to […]
Look at the new skin cancer screening platform- Dermacompare
DermaCompare is a revolutionary skin cancer screening platform that enables physicians to identify and monitor changes in their patients’ skin characteristics. DermaCompare was developed by Emerald Medical Applications, a digital health startup. Emerald’s technology utilizes the knowledge of military image processing and big data analytics to improve the analysis of medical images for the […]
How to Manage a Cap-Table for Your Business?
A cap table (aka capitalization table) represents a breakdown of your shareholders’ holdings. When a company first starts out – everything is quite simple – there is usually one or two classes of shares and few shareholders. But quickly enough (let us hope), things get more complex: the company seeks to raise a seed […]
3 INTERESTING ISRAELI MUSIC APPS
Our smartphones became our primary media player. Today, there’s a huge community of developers that create apps that can better the experience on our phones. This time I chose to focus on 3 Israeli Music Apps that make this experience much better. Fusic “takes the selfie to the next step” according to its app […]
How to Properly Pitch to a Venture Capitalist
When it comes to pitching to a venture capitalist who may be interested in the products or services that you provide, it is still primarily an art form that combines facts, potential and persuasion. However, there are still effective guidelines that you can follow which will maximize your chances to impress and get the financial […]
Fundraising for Startups
Fundraising for startups can be a daunting prospect and often the success or failure of your pitch comes down to your own personal performance and credibility as an entrepreneur. If you’ve identified investors there are four key areas you need to know inside out in order to impress and really showcase your talent and ability; […]
Brooks-Keret is celebrating 20 years in business
20 years passed from our very first customer in 1995 who believed in our ability to create value through our financial services, to become the growing financial management services company we are today, with approximately 300 clients and thousand along the journey. This year marks a major milestone for Brooks Keret as we celebrate […]
How to Pitch to Angel Investors
For entrepreneurs that are making a presentation to an angel investors, you will need to avoid the common mistakes that can cost you their support. A presentation for angel investor does not need to be a pure sales pitch nor a droning rundown of data and obscure information. You will need to find the right […]
Online Product or Mobile App – Which One is Better?
2014 marked a change in internet usage trends. Cellular phones replaced the PC as a gateway to the internet. This change in usage trends affects the way we use and design online products from the ground up. To adapt products to several screen sizes we can create a responsive platform, develop a mobile application or […]
A Closer Look at Entrepreneur: Lior Tal – CEO RepnUp
What gave you the idea to create RepnUp? Today, many meaningful events in person’s life such as getting into college, getting a job, keeping a job and finding a life partner, are dependent on what they “look” like on social media. The idea to build Rep’nUp came from reading articles about college admission officers that […]
מבט מקרוב: טל ברנח, יזם מנוסה ומשקיע
טל ברנח , שהיה יזם של כמה חברות במשך 17 שנה, וב–2011 החליט לעבור צד ולהתחיל להשקיע. בין היתר, הוא היה היזם של BeInSync , ואורקה אינטראקטיב . בסך הכל הוא השקיע כאנג’ל ב–13 סטארט־אפים. בראיון שנערך עמו באחד מבתי הקפה בשדרות רוטשילד בתל אביב, כשסביבו שוכנות החברות שבהן השקיע, הוא מספר כי ”ב–2011 החלטתי להתחיל ולהשקיע בחברות צעירות […]
Transfer Pricing (TP)
One of the most common methods of reducing the overall tax burden of multinational entities (MNEs) is by entering into international transactions between the companies comprising the group. Through such transactions, the MNE shifts the group’s profits from countries with high tax rates to jurisdictions where tax rates are lower. Google, for once, is […]
Improve Your Marketing Efforts in 2014
Here are 7 Tips that can Help You Improve Your Marketing Efforts in 2014: 1. Time to Get Social Be sure to be active on Facebook, Twitter, Instagram and Linkedin. Engage in conversation with your customers, Share their posts, like their pages and be sociable! 2. Increase Your Testimonials. Your clients will want […]
How To Build A Better Budget For Your Company? Brook’s Keret Top 10 Rules.
We are opening a new year , those who have not built a budget for 2014 , now is an excellent time to do so! Here are our top ten rules of Brooks Keret to build a better budget : 1. It is desirable to build a monthly budget based on a quarterly period between […]
E news by Dafna Rolls
I am often asked if cold calling really works or when to bring cold calling in-house. Business owners can get meetings with potential clients through a variety of sources and many channels such as introductions from business partners and customers, using social media and LinkedIn. When I speak with business owners I always confirm to […]
It’s time to start planning for the new accounting year.
As the new financial year cruises by, it’s the perfect time to start reviewing your performance and to decide on the right foot this year. Here are some tips: Review your financial management. Timely accurate reporting is vital to the success of your start up and future funding rounds. Ensure your budgets are up to […]