Our smartphones became our primary media player. Today, there’s a huge community of developers that create apps that can better the experience on our phones.

This time I chose to focus on 3 Israeli Music Apps that make this experience much better.

Fusic “takes the selfie to the next step” according to its app store listing. The app lets people film videos of themselves singing, lip-syncing or dancing to their favorite songs, with that footage then being integrated with the song’s original video, for sharing.

This Israeli app lets users integrate their version of a song with the one sung by their favorite singer.

Fusic features about 200 songs from licensing agreements with a number of “second-tier music distributors,” said Sade-Sternberg the CEO, but she expects to land a licensing agreement with one of the world’s largest distributors in the coming months, substantially increasing the app’s library. Most of the music videos on the site now are from the pop charts, which Fusic’s core audience, teens and young adults up to age 25, like the most, with a smattering of other genres, such as 80’s rock, disco and show tunes

SoundBetter is a “music creation marketplace” that helps musicians “finish your song” by connecting them with studios, mixing and mastering engineers, producers and session musicians. Artists can post a brief, and then get quotes from these various professionals for how much their services will cost.

Recording is only the first step of the process, and every song that is recorded needs to be mixed, mastered and produced by skilled professionals. That’s millions of songs every year.

SoundBetter is disrupting a $15B/year inefficient music-production services market by connecting musicians with vetted professional mixing & mastering engineers, producers, singers and other production pros who get musicians to a great sounding finished product. SoundBetter is democratizing the last mile that musicians needed democratizing.


YOKEE allows users to have an entirely private karaoke experience on their smartphone. Founded in 2013, by Gil Selka and Ariel Yaloz, the application has an impressive 30 million users who have come to appreciate the opportunity to partake in their very own “empty orchestra”.

In Japanese, the word ‘karaoke’ literally means “empty orchestra,” which may be the most accurate description of the interactive sing-along activity that entertains the masses. But until now, in order to enjoy an evening of karaoke, you had to head out to a crowded karaoke bar or befriend someone with a home karaoke machine.

Yokee presents its users with an extensive library of licensed songs from US publishers in some twenty languages, as well as access to YouTube’s database of sing-along videos. Everything from classical opera to pop, rock and country genres are represented on the platform so that users can really test out their range. Yokee simultaneously records and saves a song, so that your harmonies don’t go to waste.


Written by: Carmit Oron, VP Marketing, Brooks-Keret Financial Management.


How to Properly Pitch to a Venture Capitalist

When it comes to pitching to a venture capitalist who may be interested in the products or services that you provide, it is still primarily an art form that combines facts, potential and persuasion. However, there are still effective guidelines that you can follow which will maximize your chances to impress and get the financial support of someone who might change your business for the better.

The first step is preparing your pitch so that it is short and gets straight to the point. In fact, many successful pitches to venture capitalists have been made in 15 minutes or less. You will need to tighten your pitch so that it gets straight to the heart of why the venture capitalist should invest. With that in mind, here are a few ways to spice up your pitch to maximize its effectiveness.

Big Possibilities

There are good ideas and then there are ideas that produce substantial results. You will want to emphasize the potential of what you are presenting so that the capitalist can see what the end goal will be for their investment. Every good venture capitalist understands that risks are involved, so the potential must be substantial for them to go forward. Asking them to invest for twice in return is hardly worth their attention, but ten times their return will peak their interest.

Change the Game

Basically, a venture capitalist understands that ideas which change the market are the ones to invest. A product or service that makes people look at an industry in an entirely new way is the ultimate goal. A company like PayPal for example changed the way people think about banks. So too must your idea be large enough that it will cause customers and then competitors to follow.

Big Market Potential

This is a basic guideline, but the bigger the market potential, the more interest your idea will generate. So, you will want to be talking about something that millions of people may have an interest in buying or using for a venture capitalist to really see the potential. This is because they understand that the results may only be a fraction of the potential. So, the bigger the potential, the bigger the profits will be.

Problem Solving, Target Market, & Uniqueness

Most of the questions that venture capitalist will ask revolve around the problem that your idea will solve, the size and nature of the target market and the unique nature of your product as compared to the competition. You must be prepared to address each of these questions in your presentation. Otherwise, you might have the capitalist walk out of your meeting unimpressed.

Of the three, solving the problem is going to be the most powerful and persuasive part. So, you’ll need to emphasize the size of the quandary and how many people are affected and then how your product or service will address it. That approach will definitely impress the venture capitalist to listen and if they see the problem the same way you do, the battle is mostly won.

The more you can prepare, the better your pitch will be. Remember to keep it short, simple to understand and emphasize the potential which is your main goal.


The writer is Carmit Oron, VP Marketing at Brooks- Keret Financial Management , www.brooks-keret.co.il .

Mail: carmit@brooks-keret.co.il

Improve Your Marketing Efforts in 2014


Here are 7 Tips that can Help You Improve Your Marketing Efforts in 2014:


1. Time to Get Social

Be sure to be active on Facebook, Twitter, Instagram and Linkedin. Engage in conversation with your customers, Share their posts, like their pages and be sociable!

2. Increase Your Testimonials.

Your clients will want to read them in order to feel comfortable with their decision and know that you are the best provider.

It’s time to ask your current and past customers to write a review and say if they’ve been happy with your product or service.

3. Incorporate a Mobile Marketing Strategy

Your customers are on mobile phones. What does this mean to you?

It means more consumers are using a mobile device than ever before.

How does your site look on a mobile phone/ mobile device? Is it mobile friendly and easy for a mobile user to navigate?

Are you using  mobile coupons, QR codes, and SMS text messaging? There’s a mobile world happening, and if your business isn’t reaching the mobile consumer, you could be losing a chunk of business.

Did you know that over 84% of people use a mobile device at home? It’s not just when they’re on the go.

4. Your Marketing Materials

Today’s consumers want transparency, they want to know you, your business; business is more personal than it was before. Do you let your business’s personality shine? Does it show in your website and your marketing materials?

5Email Marketing

Communication with your customers and prospective customers is important!

You can send a monthly newsletter or an article that your customer would benefit from, or send a special deal; Email Marketing helps build and maintain relationships.

6.  Double Check Your Advertisements

Are you advertising on the Net? If so, make sure that the verbiage you have in your ads are ‘powerful direct response ads’ that compel the reader to contact you …and not just general information ads.

7.  Test and Measure

The key to creating effective marketing efforts is to test track and measure the effectiveness of your marketing efforts.

It’s time to evaluate what’s working and  what’s not.