Using Old School Marketing Methods in a Modern World

As the world moved forward into the age of internet and social media, businesses had to adapt and change their marketing methods in order to keep up. While the main strategies remained the same, channels changed and sales letters and print ads were replaced with landing pages, banners, and social media strategies.

As advertising and marketing strategies evolves to comply with the way today’s target audiences access information, are the “old” ways being been pushed aside into redundancy?

The short answer is no, not by a long shot.

Outbound Marketing is Still “In”

It seems everyone is all about inbound marketing these days, bringing the customers to you. This is done through ad campaigns, content marketing, social media marketing, etc.
The process is a long one and involves defining your target audience as accurately as you can so that you can reach the right demographic. In the end, they have to see your ad or content, be interested, click, reach your landing page, and sign up so that you can contact them.

Outbound marketing is a more selective way of bringing in your leads. What if you could create a specific wish list of clients that you would love to have for your business? That list would include names of companies that you think would be interested in your product or service and can benefit your business.

That’s where outbound calling comes in.

Using Outbound Calls to Fill Your Sales Pipeline with Leads

Defining your target audience is always the first step, followed by creating a list of companies and personnel within each company that might evolve into real prospects.

Through research and a smart calling strategy, you can reach out to each person on your wish list and schedule a meeting to pitch your product. It’s more personal than mass advertising, and the results vs. the resources are significantly higher.

That’s what we do at D|Rolls. We understand each client’s needs and do the research to help create the ultimate wish list of leads. Our outbound call strategy includes putting together the relevant content and pitch to get each of these leads interested in meeting with our clients.

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For more information about D|Rolls and how you can use cold calling to reach out to top leads, send me an email at dafna@dafnarolls.com.

Improve Your Marketing Efforts in 2014

 

Here are 7 Tips that can Help You Improve Your Marketing Efforts in 2014:

 

1. Time to Get Social

Be sure to be active on Facebook, Twitter, Instagram and Linkedin. Engage in conversation with your customers, Share their posts, like their pages and be sociable!

2. Increase Your Testimonials.

Your clients will want to read them in order to feel comfortable with their decision and know that you are the best provider.

It’s time to ask your current and past customers to write a review and say if they’ve been happy with your product or service.

3. Incorporate a Mobile Marketing Strategy

Your customers are on mobile phones. What does this mean to you?

It means more consumers are using a mobile device than ever before.

How does your site look on a mobile phone/ mobile device? Is it mobile friendly and easy for a mobile user to navigate?

Are you using  mobile coupons, QR codes, and SMS text messaging? There’s a mobile world happening, and if your business isn’t reaching the mobile consumer, you could be losing a chunk of business.

Did you know that over 84% of people use a mobile device at home? It’s not just when they’re on the go.

4. Your Marketing Materials

Today’s consumers want transparency, they want to know you, your business; business is more personal than it was before. Do you let your business’s personality shine? Does it show in your website and your marketing materials?

5Email Marketing

Communication with your customers and prospective customers is important!

You can send a monthly newsletter or an article that your customer would benefit from, or send a special deal; Email Marketing helps build and maintain relationships.

6.  Double Check Your Advertisements

Are you advertising on the Net? If so, make sure that the verbiage you have in your ads are ‘powerful direct response ads’ that compel the reader to contact you …and not just general information ads.

7.  Test and Measure

The key to creating effective marketing efforts is to test track and measure the effectiveness of your marketing efforts.

It’s time to evaluate what’s working and  what’s not.

 

 

Think like Zuck: The secret to Facebook’s success

Posted on January 31.2013 | article by: Shira Lazar host and executive producer of What’s Trending .

 

Follow your passion. Passion is a fuel for your mission.

Have a clear goal. Know exactly what do you want, how to get there and how it will make a change in the world.

Recognize your philosophy and try to achieve your target in light of this philosophy.
Put attention on quality, much before you are running to raise money.
Hire people you feel comfortable with – they share your passion, values and beliefs.
Create movements, not just a product. Even if your ideas are not totally original/world changing, you can success.

You don’t have to be like other entrepreneur, you just have to research yourself good enough to get the right answers regarding – who you are, what is your purpose/target, what kind of a leader you want to be, etc.

Balance product with create social marketing – pay attention to build a great product first. Zuckerberg was very deliberate in how he rolled out his product to his users across college campuses and then beyond. He ensured that their capacity was able to handle the new demand. When had a great product, they started their focusing on marketing, passionate users first.

Identify your customers and choose the right platform for a success engagement. Whether it will be facebook, pinterest, google+ or any other platform.

If your resources are limited, focus on building an engaging community on just one network. Then, creating relevant content, responding in real-time and providing constant value will help you engage more customers.

In 2013, analytics will become more sophisticated, useful and will be integrated into more services. Thus – tools for analyzing data faster and better will be crucial. As a result, decision-making cycles will get shorter.
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The article, Think Like Zuck: The Secrets to Facebook’s Success, was republished from Entrepreneur.