Crowdfunding

The process of raising financial support for a venture via smaller amounts from many investors (“the crowd”), rather than the alternative pattern of larger amounts from a smaller number of supporters.

Cash Flow

The amount of money a company received during the month versus what it must pay out,  Cash flow is a key marker of the health of a business. Even if a company has many long term obligations, if it is cash flow positive, it is attractive and can often make a go of it.

Capital

The amount of money or assets that a company has.  This may be expressed by their facilities, equipment, human capitol, IP, etc.